A recent Forrestor report stated that while 25% of people polled are interested in podcasting, only 1% actually download and listen each week. Lets assume, for the sake of argument, that this is true. What excellent growth potential the podcasting market has with such a huge gap between those who “do” and those who “want” to listen to podcasts.
The study also discusses the rise of existing content repackaged as podcasts over original podcast content. IMHO, there is plenty of room under the podcasting tent for all. And this will make it a better tent to be in becuase of it!